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Based on recent developments in data privacy regulations and best practices for e-commerce businesses, we've updated our Privacy Policy to enhance transparency and compliance. Below are the key sections with the latest additions:

Collecting Personal Information

Device Information

  • Examples of Personal Information Collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose of Collection: To load the Site accurately for you, perform analytics on Site usage to optimize our Site, and enhance user experience.

  • Source of Collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a Business Purpose: Shared with our processor Shopify and other service providers involved in analytics and site optimization.

Order Information

  • Examples of Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers and other payment types accepted), email address, and phone number.

  • Purpose of Collection: To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Source of Collection: Collected from you.

Customer Support Information

  • Purpose of Collection: To provide customer support and improve our services.

  • Source of Collection: Collected from you.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • Service Providers: We engage with third-party service providers for payment processing, shipping, marketing, and analytics.

  • Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your Consent

  • The Performance of the Contract Between You and the Site

  • Compliance with Our Legal Obligations

  • To Protect Your Vital Interests

  • To Perform a Task Carried Out in the Public Interest

  • For Our Legitimate Interests, Which Do Not Override Your Fundamental Rights and Freedoms

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Selling Personal Information

Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests.

Cookies

A cookie is a small file placed on your device when you visit our Site. We utilize various types of cookies, including:

  • Strictly Necessary Cookies: Essential for basic website functionality.
  • Functional Cookies: Enable personalized features and preferences.
  • Performance Cookies: Collect data on website usage to improve performance.
  • Advertising Cookies: Track browsing habits to deliver targeted advertising.
  • Social Media Cookies: Allow sharing content on social media platforms.

These cookies enhance your browsing experience by remembering your actions and preferences, such as login details and region selection, so you don't have to re-enter this information each time you visit or navigate between pages.

Cookies also provide insights into how users interact with our website, such as whether it's your first visit or if you're a frequent visitor.

The duration a cookie remains on your device depends on its type:

  • Session Cookies: Temporary cookies that expire once you close your browser.
  • Persistent Cookies: Remain on your device for a set period or until you delete them.

Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are placed on your device.

Managing Cookies

You have control over cookies and can manage them through your browser settings. Please note that removing or blocking cookies may impact your user experience, and some parts of our website may no longer function as intended.

Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, you can visit www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@illumish.com or using the live chat feature on our website.

Last updated: 13/1/2025

"If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. Depending on your region, you can contact:

  • For customers in the European Union (EU):
    You can contact your local Data Protection Authority (DPA). For example, if you are in Germany, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

  • For customers in the United Kingdom (UK):
    You can contact the Information Commissioner's Office (ICO).

  • For customers in the United States (USA):
    You can contact your state’s Attorney General. For California residents, please refer to the California Attorney General's office.

  • For customers in other regions:
    Please contact your local data protection authority, which can be found through resources such as www.dlapiperdataprotection.com.

You can also refer to the following global resources for additional guidance:

If you are based in a different region or require further assistance, please contact our customer service at [hello@illumish.com.com] or use our chat support.

These updates aim to provide clearer information about the types of cookies used, their purposes, and how users can manage their preferences, aligning with best practices and legal requirements.